Sun Online finds it hard to hit the net.

The first figures since the paper put up its paywall show a heavy 30% drop in audience, despite the promise of goals on demand

• Sun Online had a digital total of 6,244,489
• 2,389,764 arriving by smartphone or pad alone
• with a unique total at 4,188,720

The Sun seem to be basing there business model on football fans, with prices of football tickets and tv subscribtions being at an all time high, it would be very hard for football fans to keep up with all these subscriptions, however due to the fact that they are making money of the users and not the advertiseing adds a benefit to the payway, also they would make substantially more money from their readers so this means the 30% drop may not have affected their revenue as much.