weekly ndm 4/11/2013

TV Christmas adverts battle moves online as shops target social media.

At the end of the week, retailers will have launched their festive campaigns, this year they are spending a lot more online to mirror spending habbits.

• retailers will spend around £390m in the last three months of 2013
• Littlewoods, the Co-op and Waitrose have launched their campaigns in the last few days, and John Lewis, Marks & Spencer and Debenhams will all be screening their first Christmas adverts this week.
• Morrinsons are expected to spend about 9% more on television than last year, with an expensive scramble for the prized slots around the X Factor final on ITV in the second weekend in December.

Overall I believe that the retail companies are on the right direction with the advertising, they are changing with the times and making sure that their audiences are targeted where they are the most.

this can help bring in more revenue into the economy instead of people buying things from shops that are owned by Americans etc.

readers comments

Great, so now even less of a chance of clicking a link on a web page successfully first time, with all the incessant and irritating jumping up and down pages often do these days while loading, with so many banner adverts.

I remember the good old days of basic html pages and wind-up computers.

The adverts are pretty, but a Christmas built on debt will turn to dust - best to avoid the temptation if you can, and share what you have with friends and family.