"We feel strongly that traditional media have given up on young people, and have not made a commitment to tell stories that are interesting for people under 40 or 50 years old," said Steinberg.
BuzzFeed now has more than 100 full-time writers, with a growing proportion focusing on news and politics. Steinberg said that around 40% of the site's traffic comes from links shared on Facebook, and 70% from social sources in general.
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